[zoom-spin-] [spacer] ● ● ● [1]Daring Fireball By John Gruber • [2]Archive • • [3]The Talk Show • [4]Dithering • [5]Projects • [6]Contact • [7]Colophon • [8]Feeds / Social • [9]Sponsorship [10] Material Security [11]Material Security: Stop scaling headcount. Scale your workspace. [12]‘The Brand Age’ Paul Graham: So when you have a world defined only by brand, it’s going to be a weird, bad world. Graham’s thoughtful essay focuses on the mechanical watch industry. But I disagree with his conclusion. I think the market for mechanical watches has never been more fun or vibrant than it is today. The action, for me at least, isn’t with the high-end luxury Swiss brands. It’s with the indies, from companies like [13]Baltic and [14]Halios. It’s also interesting to ponder Graham’s essay in the context of other industries. I think it’s self evident that the entire market for phones — the most popular and lucrative consumer devices in the world — is defined by a single brand, and every competitor just copies that one brand with varying degrees of shamelessness. That’s bad and weird. ★ Monday, 30 March 2026 [15][ ] [16][Search] [17]Display Preferences Copyright © 2002–2026 The Daring Fireball Company LLC. References: [1] https://daringfireball.net/ [2] https://daringfireball.net/archive/ [3] https://daringfireball.net/thetalkshow/ [4] https://dithering.fm/ [5] https://daringfireball.net/projects/ [6] https://daringfireball.net/contact/ [7] https://daringfireball.net/colophon/ [8] https://daringfireball.net/feeds/ [9] https://daringfireball.net/feeds/sponsors/ [10] https://material.security/lp-cloud-office-security?utm_source=third-party&utm_medium=email&utm_campaign=20260330-daringfireball [11] https://material.security/lp-cloud-office-security?utm_source=third-party&utm_medium=email&utm_campaign=20260330-daringfireball [12] https://paulgraham.com/brandage.html [13] https://baltic-watches.com/en [14] https://halioswatches.com/ [17] https://daringfireball.net/preferences/